Mads Hovgaard

Building AI that works for humans.

Hi, I'm Mads

I partner with global brands to turn emerging technology into marketing impact—designing roadmaps, proofs-of-concept, and enterprise deployments across GenAI, agentic design, and modern data clouds.

Previously, I have led marketing AI innovation teams, built personalization engines at scale, and advised Fortune-100 clients on data strategy. I began my career in nanoscience, earning a PhD in Physics before pivoting to advanced data & AI.

Latest Thoughts

Every Interaction Becomes a Conversation

May 8 2025 · Marketing

Agentic AI is turning routine brand touch-points into fluid, hyper-personalised dialogues, where every interaction is a conversation.

Selected Works

Helping marketing managers navigate 100s of best practices and case studies using AI to understand their challenges and find relevant solutions.

Integrated-Energy — Agentic Marketing Advisor

Empowering marketing-automation SMEs with AIs to help them transform enterprise marketing operations for efficiency and and effectiveness.

Enterprise Marketing Automation — AI Copilot Suite

Enable local marketers to benefit from cloud enterprise AI in a multibrand-multimarket context, making it easy to deploy and tailor for local needs.

Global CPG — Enterprise Cloud Platform

Contact

Feel free to reach out
hello@madsbruun.dk
or connect on LinkedIn.